#But #seriously. #Enough with the #hashtags.

I was being snarky when I created this pie chart, posted here on July 11:

Infographic: Twitter Hashtags

But I was also being serious. Hashtags are overused, especially by marketers. Too many hashtags will make your tweets unreadable and will alienate your followers. You should ask yourself these questions before adding a hashtag to a tweet.

Is anyone ever going to search for information based on that hashtag?

And by “anyone” I mean “anyone sane.” There are lots of useful hashtags, especially those that identify a shared experience like a conference or live TV show. But overly broad hashtags like #web #marketing #guru only clutter your tweets. Anyone clicking that type of hashtag is clearly insane and you don’t want them in your life.

Tweet from @imthq

Follow @imtheq

Tweet from @bryanAndaya

Follow @BryanAndaya

Is it funny?

 You be the judge.

Tweet from @TheSulk

Follow @thesulk

Tweet from @meganamram

Follow @meganamram

Is it part of a meme?

Tread carefully: If you’re trying to start a meme with a hashtag you will most likely fail.

tweet from @_snape

Follow @_snape_

Tweet from @satellitehigh

Follow @satellitehigh

Any questions? Did I miss anything?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s