Back in July, I posited that favorable customer reviews led to a considerable spike in Amazon sales of the book I co-published with my wife, DC BABY. This seems pretty obvious, but several articles on this subject have been recently published in major media.

For example:

Web Shoppers Trust Customer Reviews More Than Friends (Adweek)

Companies are learning to make the most out of customers’ online reviews of their products (WSJ)

I figured it was a good time for an update. Since my initial post, sales have continued to rise:

I think what makes our story unique is that all we had to do was ask our customers for the reviews. It was that simple.