Amazon Reviews Matter, Part Two

Off-Topic 1 Minute

Back in July, I posited that favorable customer reviews led to a considerable spike in Amazon sales of the book I co-published with my wife, DC BABY. This seems pretty obvious, but several articles on this subject have been recently published in major media.

For example:

Web Shoppers Trust Customer Reviews More Than Friends (Adweek)

Companies are learning to make the most out of customers’ online reviews of their products (WSJ)

I figured it was a good time for an update. Since my initial post, sales have continued to rise:

dc-baby-amazon-sales.gif

I think what makes our story unique is that all we had to do was ask our customers for the reviews. It was that simple.

Published by Noah Masterson

Noah Masterson has been developing online strategies and web sites since 1997, beginning with sites for underground punk bands and webzines, and culminating in professional sites and e-business consultation for investment management companies and nonprofits. He also has many years of experience in print publication, having worked as a writer, editor, proofreader, production manager, and independent book publisher. For two weeks in November of 1996 he drove an ice cream truck. Follow Noah on Twitter @noahvail.

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