Noah Masterson

Professional CV

Marketing Technology & Web Management

20+ years in B2B marketing leadership, including 10 years managing global web teams

Hands-on experience with Drupal, WordPress, and Squarespace, as well as HTML/CSS

Led major web launches and redesigns for Dell Technologies, HID Global, Calvert Investments, and more

Deep understanding of Martech stacks: GA4, Google Tag Manager, Pardot, Chargebee, Matomo

Skilled in stakeholder alignment, regulated environments (8 years in financial services), and SEO optimization

Proven ability to unify fragmented digital ecosystems and improve performance across platforms

Adobe Workfront & Adobe Workfront Fusion

Adobe Workfront Certified Core Developer (Administrator) with 6+ years of experience provisioning and scaling Workfront in large, matrixed organizations

Built 400+ reports and custom dashboards across stakeholder personas

Designed and deployed complex request queues, calculated fields, lookahead fields, and API-labeled forms

Adobe Workfront Fusion automation developer: integrated Workfront with Salesforce, Marketo, Google Ads, and LinkedIn to track digital campaign ROI and eliminate manual data entry

Skilled in stakeholder discovery, governance planning, licensing strategy, onboarding, and training

Coaching

"Working with Noah has been life changing. The work is hard, but very rewarding. Each coaching session is filled with a-ha! moments, and the assignments and challenges help stretch my comfort zone. Noah has helped me stay on a growth trajectory in my personal and professional life and the momentum I feel is remarkably rewarding." — P.M. in ATX

Ready to Write Your Next Chapter?

Theater

I'm on the board of directors for The Zahir, a new production company in Austin committed to creating original theater, film, and storytelling projects.

I first got involved in theater in New York City, where my friends Joshua Spafford and Jessica Grace Wing roped me into doing music and sound design for several Inverse Theater productions.

Then I took a 25-year hiatus.

But the experience stuck with me. I loved being a part of something big and and weird, and I loved the high-stakes feeling of live performance.

In 2024 I began work on THE EGG, a full-length play about technology's impact on a woman who lays eggs and a man whose face grows unsightly feathers. THE EGG will have its world premiere in Austin on October 29, 2026.

I've also written several short plays and am working on a top-secret collaboration with L.B. Deyo.

Other Works

• Gorditas Like White Elephants
• Fools
• Deep Freeze

Film

I have a degree in screenwriting from the University of Miami, where I was taught that the best way to get a film made was to move to Hollywood and stalk producers.

Needless to say, I did not do that.

With the advent of phone-cameras, and a crash course at Austin School of Film, I have made a few shorts that I am proud of.

DEEP FREEZE: A short sci-fi comedy set inside a strange corporate cryogenics facility. The film explores marriage, mortality, and climate change. (Hilarious!) Produced in 2022 as part of a "script to screen" course at Austin School of Film.

DEEP FREEZE is also a play!

YOU DONE HER WRONG: Music Video for a song that I wrote and recorded, starring my son Ivan B. Masterson.

Misc

This is where is all blurs together.

Writing

Lately I've been writing on Substack and, for coaching stuff, on the blog at Masterson Coaching.

Juggling

I have been juggling since I was 10 years old and briefly considered clown school. Nowadays I do it for excercise and sometimes post juggling videos on YouTube.

Music

I used to play in bands including the Human Oddities, Childress, the Swamp Coolers, and the Young Adults. I'm currently writing songs for a new musical cowritten with L.B. Deyo.

Just for the hell of it, here's my cover of Dwight Yoakam's "It Won't Hurt."